Designed to host up to 41,507 spectators, the Allianz Stadium is the sixth largest stadium in Italy. It is owned by the Juventus Football Club whose home matches have been played here since 2011. It’s an architectural symbol and one of the most avant-garde facilities in the world.

The stadium was built on the site of the old Stadio delle Alpi, where the matches and derbies of Turin’s two teams, Torino F.C and Juventus F.C, were played. But it’s not just a stadium, hidden behind its large external structure, which features aluminium panels designed by designer Fabrizio Giugiaro. Outside, near the stadium’s second tier, fans can admire the “Cammino delle Stelle“, football’s version of Hollywood’s “Walk of Fame”, featuring the names of famous footballers who have contributed to the success of the team.

The J-Museum, the official football museum of the “bianconero” (white-black) team is hosted inside the stadium: dedicated to the 100-year history and triumphs of the Juventus Football Club, it displays trophies, players’ jerseys, photographs, memorabilia and multimedia installations. Fans who’d like to take home a memento of this glorious team should head to the Stadium Megastore where they can purchase “Juve” jerseys and official team merchandise.