The Juventus Store boasts more than 600 official products, 800 square meters of display space and décor designed to offer an electrifying experience, a mega screen, two innovative transparent led walls, two self check-out totems and ten hot presses enabling fans to personalize their “bianconere” (white-black) jerseys in only two minutes. In addition to selling books, posters and memorabilia, the well-stocked bookstore hosts Meets&Greets with players, offering Juventus enthusiasts a chance to take unforgettable photos and have them autographed. This futuristic store is one of Turin’s top-rated attractions on football fans’ bucket lists and is located in the club’s headquarters, alongside the Juve Stadium and Museum.

Throughout its long history, the Club, which was established in 1897, has won almost every match and championship. In 2017, before Cristiano Ronaldo joined the team, there were already 23 million Juve fans worldwide but, after the arrival of the ‘Phenomenon’, the team’s popularity enjoyed a new lease of life with 61.8 million followers on social media.

If you want to take home a memento of this glorious team, remember that prior to the matches spectators can access nine pop-up sales points, one in each sector of the stadium, plus a Juventus VIP Store in the Allianz Stadium’s Atrium of Honour. In addition to the megastore, the city also boasts two official Juventus sales points.