La Rocca 1974
10:30-19:00 / Sundays closed
Last Christmas, Turin received an unexpected gift. The historic Rocca Boutique, a prestigious luxury destination and the only retailer in the city selling the world’s most desirable jewelry and watch brands, reopened its doors to the public. It comprises two floors, four hundred square metres, nine brightly-lit shop windows and top name brands, including Damiani, Rolex, Omega, Breitling, Venini, Salvini, Bulgari, Blancpain, Lange & Sohne, Ulysse Nardin, Baume & Mercier, Longines, Bliss and Tissot. Its spaces, curated down to the last detail, show Rocca’s renewed commitment to Turin and, together, reveal the brand’s revamped image. The store’s sophisticated, contemporary interior design revolves around the new open-plan laboratory, designed to offer direct contact and a unique experience in the art of watch manufacturing.
“As a native of Piedmont, I believe that Turin is a thriving, fast-growing city that is widely appreciated by an international public. Our aim is to make our shop a reference point,” explained Giorgio Damiani, vice-president of the Damiani Group, which acquired the Rocca chain in 2008. The Group’s new venture is deeply rooted in an important chapter of history. In the past, the Rocca Boutique in Turin was distinguished by its illustrious clientele, which included patrons like Giuseppe Verdi, Gabriele D’Annunzio and Luigi Pirandello, in addition to Rocca’s close working relationship with the Royal House of Savoy. Apropos renewed commitments and important stories, the store also offers the latest innovations from the Damiani Bridal Collection: elegant declarations of love for the most romantic occasions.