The Rinascente department store in Turin has implemented a dynamic global restyling process that merges perfectly with the architectural and cultural excellence of the city. The via Lagrange store is a real temple of shopping offering visitors the best of fashion, design, beauty and also gourmet food, thanks to the presence of a cafè and food market.

Following the opening of the -1 floor dedicated to homeware, design and food, the first floor acts as a showcase for classic collections with a focus on outerwear signed by prestigious brands including Emporio Armani, Fay and Polo Ralph Lauren. The other side of the floor hosts more contemporary offerings, with brands like Corneliani Collection and Hugo Boss, or more relaxed options, including Aspesi or Eleventy.

On the second floor, visitors will find themselves immersed in a world of contemporary fashion. Fans of denim will be spoilt by the most iconic brands like Armani Exchange, Calvin Klein Jeans, Diesel, Levi’s and Tommy Jeans, accompanied by a selection of streetwear labels. Another groundbreaking addition is the creation of an outdoor clothing area, where brands showcased include EA7, Napapjri or The North Face. As part of the unique, elevated shopping experience, the spotlight is also focused on footwear.

The third floor presents contemporary ready-to-wear, perfect for a complete day-to-night lifestyle look. The key point of the floor is a 250 square meter area dedicated to footwear. Brands showcased include Casadei, Isabel Marant, Kenzo, Marni, Sergio Rossi, Tod’s, Hogan, Tory Burch, Fratelli Rossetti, Michael Kors and many others. Lovers of a casual-chic look will be spoilt when it comes to sneakers. Brands include Adidas Y3, All Star Converse, Nike, Premiata, Puma, Reebok, Superga and more.

The fourth floor is the kingdom of classic ready-to-wear featuring the timeless allure of the latest collections by Aspesi, Emporio Armani, Fabiana Filippi, Herno, Fay, Polo Ralph Lauren, MaxMara Weekend and other brands renowned for their contemporary classic style. The floor’s 1,200 square metres also host an area devoted to lingerie, in a visually striking architectural display infused with a romantic mood; the collections include items from Wolford, Paladini, Emporio Armani, Henro, Calvin Klein, Chantelle and Lejaby. The children’s collections, featuring on-trend picks by big-name brands complete the shopping experience at the store